Fresh off of her participation in the British reality show, “Styled To Rock,” it was announced that Rihanna would be collaborating with British retailer River Island to design their Spring/Summer 2013 collection.
She was very hands on with the creation of the new line, titled “Rihanna for River Island” which will be reflective of her personal style and will feature items that she feels are missing from her wardrobe. Yesterday, she put on her directing hat for the new ad campaign that was shot by Mario Sorrenti at Milk Studios in Los Angeles. In a few of the photos, she poses alongside British models Jourdan Dunn and Cara Delevigne as well as Sudanese-American model Ataui Deng.
My b-tches so Bvalgari…Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI. – source
Rihanna was spotted earlier this week in a navy jumpsuit from her new line.