Sprite is avidly increasing their partnership with hip-hop more and more each year, and now the brand is working with some rising superstars for their dedication to the brand. Fresh off dropping his already acclaimed Big Fish Theory album, the Vince Staples pulls up in a brand new Sprite commercial.
In the new Sprite’s ad the California rapper who is of Haitian and Dominican descent, plays the role of an apathetic, “let’s just get this over with” actor playing the role of a Sprite vendor at a carnival. In the clip, Staples approached by some star-struck kids (“Hello, random teenager,” he greets one) and rigs the carnival game to give them free cans. At the end of the clip, Vince, who received his own Sprite can, breaks the fourth wall by telling kids to look directly into the camera as they smile and look as corny as possible.