A couple of days ago I posted the behind the scenes clips of Haitian-American singer Jason Derulo new video “Want to Want Me.” On Monday, the singer debuted the music video via the social and dating app Tinder, putting it in front of millions in 140 countries worldwide.
“I wanted to find a new unique way to launch my video,” Jason says in a press release. “I know my fans are tapped into social networking so what better way to launch my video for ‘Want To Want Me’ than through one of the fastest rising social networking apps, Tinder. I see this app as the wave of the future. I know my fans will swipe right.” – Source
What do you think?